Projects

Real products. Full ownership. In production.

These are products SYZO designed, built, and shipped. Not contracted features inside someone else's codebase. We owned the decisions, the infrastructure, and the delivery.

Each entry covers what the product does, the technical scope we handled, and the parts that made the build genuinely hard.

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Feels

Short-form video platform

Technical case study Visit product

Feels is a live short-form video platform where people collect clips from TikTok, YouTube Shorts, and X into a single shareable vertical feed.

The product has more than 100 daily active users, with SYZO continuing to own its operation and iteration.

SYZO scope

Product design and user flow planning
Full-stack engineering with Next.js and tRPC
Cloudflare Worker import pipeline with proxy pool
R2 media storage, Turso database, and deployment

Product details

Presigned direct-to-R2 uploads, bypassing the app server
YouTube Shorts extraction with Durable Object proxy health tracking
Shareable feels.social profile feeds

Pixy Digital

AI on-brand image generation

Technical case study Visit product

Pixy Digital is an AI image generation platform that builds brand context from a client's website and social profiles before creating any visuals, so outputs match the actual brand, not a generic prompt.

SYZO owned product strategy, full-stack development, Cloudflare worker architecture, and deployment end-to-end.

SYZO scope

AI product strategy and interface design
Brand DNA scraping across websites and social platforms
Gemini-powered image generation with reference support
Campaign workflows, edit history, and Instagram publishing

Product details

Automatic brand context from websites, Instagram, Facebook, LinkedIn, and X
Brand kit support for colors, typography, tone, and visual style
Durable generated asset storage with edit chains

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